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2208 Hillthorpe Ave
Abington, PA, 19001
United States

2679740737

Michele Melcher Illustration, Philadelphia based illustrator, artist, painter.

Blog

Illustrated and Animated Commercial Promo for Citadel!

Michele Melcher

I'm so excited to share this with you!

Last month, I was contacted by one of my great clients, Citadel FCU, to work with them on a new TV promo advertising their free checking.  This is the second time I have had the opportunity to illustrate a TV spot for them and it's really awesome to see the final result.

I provided the art director with my static illustrations, in turn, the animation house worked their magic to make it all happen. I love the way the lights get brighter, the water moves up to the beach and the little added sparkle in the woman's eye. Did you catch that? :)